via: MediaPost
A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
In a notice to iPhone developers , Apple said it will reject apps that use location information to deliver targeted ads:
“If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” states the post.
read full article here.
Categories: mobile app design
Tagged: Who dominates in-application advertising?
via: Mobile-ent.biz
Smaato ads respond in average 256 milliseconds
For the first time, response time of the top-performing ad networks is compared in the Smaato Metrics for January 2010. The response time is a significant consideration for mobile publishers concerned with the best user-experience in ad loading times.
read full story here.
Categories: Mobile Website
Tagged: How fast do mobile ads load?
via: Mobile-ent.
Targeted ads seemingly off-limits on the App Store
There may be trouble ahead for iPhone apps (and mobile ad networks) looking to make use of location-based advertising.
In an ‘App Store Tip’ posted on its iPhone Developer website, Apple appears to have nixed the idea.
“If you build your application with features based on a user’s location, make sure these features provide beneficial information,” says the tip.
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”
read full story here.
Categories: iPhone Features
Tagged: What are location based ads on the iPhone?
via: MobileMarketingWatch
Will Optimization For Mobile Apps Soon Outweigh Search Engine Optimization?
I wrote recently about the concept of location becoming more important than standard SEO in terms of mobile search, but with the proliferation of mobile apps becoming a de-facto branding method for many advertisers entering the mobile channel, optimization is taking on an entirely different role.
A great article published by Patricia Brusha on HospitalityNet discusses mobile apps and their growing popularity among marketers, and posses the simple question “could apps be the new search?” She describes the current state of mobile apps and likens it to a time 10 years ago when Websites were gaining popularity. At that time, consumers would ask a business “do you have a website?” and usually be quite impressed when the business would say yes. Today, not having a website means you’re really not a business, and the same concept will soon evolve with mobile apps as well.
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
In terms of optimization, a paradigm shift is beginning to happen in the mobile space whereby marketers are putting less importance on search keywords in hopes of driving consumer awareness of their Website, and instead are having to optimize different forms of media in entirely new ways. Mobile apps are a perfect example. Users usually discover mobile apps in app stores or other centralized repositories — not in search engines — and as such, those behind the mobile apps have to optimize their apps to be in a position where they’re noticed.
read full article here.
Categories: Mobile Search Engines
via: Mobile Marketing Watch
Latest Study: 76% Of Users Don’t Use The Mobile Web
A new study published today out of the UK found that 76% of mobile phone users don’t use their mobile to access the Internet. Though it sounds unlikely, the study also noted that 60% of respondents claimed they did not own a mobile with Inernet access and only 30% of these said they were interested in getting one.
The study, conducted over a six month period in 2009 by Essential Research, also noted that 31% of Smartphone owners said they have never used their phone to connect to the Internet, while 24% use it to go online less than once a week and 8% said they had tried it, but don’t intend to do so again.
read full story here.
Categories: Mobile Marketing Research
Tagged: Percentage of people that use the mobile web
via: IntoMobile
As far as mobile gaming goes, Android has been fighting an uphill battle, but Google (NSDQ: GOOG)’s make a concentrated effort at the next Game Developer Conference in San Francisco, which covers all the major platforms, including mobile
To win the hearts and minds of attendees, Google’s giving out free droid and Nexus One handsets to paid, early bird registrants attending the Mobile, iPhone, or Indie Games Summits.
read full article here.
Categories: Google Android
Tagged: Game Developers receive free Androids?
via: IntoMobile
While not really a picture of the day, more like a chart of day, here is what mobile phone ownership looks like for American children between the ages of 6 and 11 and how that figure has changed between 2005 and 2009. The sample size is 5,000.
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Note how the largest jump in mobile phone ownership took place in the 10-11 year old age range, going up 80.5% in just 4 years. When did you get your first mobile phone?
read full article here.
Categories: Mobile Marketing Research
Tagged: Percentage of kids who own mobile phones
via: Intomobile
he Google (NSDQ: GOOG) Nexus One is as good as it gets when it comes to Android phones. With the latest Android 2.1 OS and a bevy of high-end hardware features on board – like the 5-megapixel camera, 1Ghz processor, 3.7-inch touchscreen – the Nexus One packs in almost everything a smartphone user could ask for. That is, unless you’re asking for multi-touch.
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Google, for some reason, didn’t endow their first own-branded smartphone with the multi-touch capabilities that have helped the iPhone carve out a significant slice of the smartphone market. But, there’s hope yet. A newly released “mod” enables multi-touch zooming (pinch zooming) on the N1’s Android web browser, paving the way for custom Nexus One Android ROMs with multi-touch baked in.
read full article here.
Categories: Google Android
Tagged: Is the Nexus One multi touch?
via: mobile-ent.biz
Teens are becoming obsessed with BlackBerry. How do I know? I interviewed one.
Regular readers might recall me mentioning this before, but please allow me to re-hash a conversation I had a few years back with one of design team behind the Motorola Razr.
This was clearly a fearsomely talented (and very young) guy, so I asked him what the next big handset trend would be.
BlackBerry, he replied.
His reasoning was that all the kids in Hollywood have them – and what Tinseltown does today, the rest of the world does tomorrow.
I was dubious. Unlike Americans, Europeans don’t have a tradition of using qwerty keyboards (or didn’t in 2007), and we prefer texts to email.
read full article here.
Categories: Mobile Social Sites
Tagged: Do kids prefer Blackberry over iPhone?
