What other mobile marketing metrics are important besides reach?
Besides reach – the ability to serve mobile ads to a large audience size, advertisers should also look to see which mobile ad networks provide:
- how many audience channels are available
- unique reach versus reach
- post-click tracking or page views to measure user engagement
- site development capabilities
- effectiveness studies
- site demographics and analytics
- application inventory
Where can I read more about these metrics?
Chetan Sharma recently wrote a good article about Mobile Metrics. Click here to read more.
Which mobile ad publishers offer these capabilities?
More and more ad networks are offering these capabilities. Dan Butcher from the Mobile Marketer recently wrote a very good article that provides a good description of what some of the top networks provide. Read more here.
Which is the best mobile ad network?
Since mobile campaigns have a variety of different engagements (ctr, enter phone number conversion rate, send to friend rate, etc) it is necessary to use statistical analysis to determine which mobile ad network ranks best. Step-by-step instructions on how to perform this simple assessment will be provided soon and will be able to be downloaded here.
