In-Call Media is the insertion of audio ads directly into the call stream of a targeted consumer.
Does In-Call Media work?
According to Dynamic Logic, both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups.
Who performs In-Call Media?
Disney-backed VoodooVox, serves over 100 million in-call ads a month across dozens of call sources, working with brands like Bank of America, Burger King, ABC TV, FOX and Western Union. Read full article here.