Some say they are effective no matter what the goal is..
via Mobile Marketer
According to a study by Quattro Wireless, mobile advertising is an effective strategy for brands and premium direct-response marketers.
With the proliferation of smartphones, there has been a surge in rich media ads, leading to high click-through rates and engagement. The report found that the second quarter was a critical tipping point as marketers fully embraced the medium.
“For the first time, the market has insight into how brand marketers are using the mobile medium today,” said Lynn Tornabene, vice president of marketing at Quattro Wireless, New York. “Mobile advertising as an effective strategy for brand and premium direct response marketers is not coming – it is here now. Read full article here.
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