Mobile Ad Network offers Mobile Web Analytics
via: Mobivity
Mobile Visions, Inc., a leader in mobile messaging, marketing and mobile web site reporting solutions, today announced the beta launch of Mobilytics™ (http://www.mobilytics.net), the first completely free hosted mobile web site specific web analytics solution that generates revenue for mobile web site publishers.
Traditional web analytics collect detailed visitor information using browser technologies that are not available on most mobile phones. Because of this, mobile web site statistics are inaccurate and unreliable in performing visitor analysis. Detailed analytical information that is easily available for Internet web sites is simply not possible on the mobile web.
Mobilytics has been built from the ground up as a mobile only analytics solution. The Mobilytics technology can identify unique mobile users, and track their visits through a site. In addition to providing correct statistics and metrics, Mobilytics provides detailed information and analytics based on mobile phone manufacturers, models and specific handset capabilities.
“If a mobile site owner wants to know what percentage of their visitors support streaming video, Mobilytics can tell them,” says Greg Harris, CEO of Mobile Visions, Inc. “More importantly, Mobilytics can show you exactly where your advertising dollar is going. Are you paying for ads that are clicked on by search engine crawlers? Are they desktop pc users? Mobilytics can answer all this and more.” read full article here
