Essential tips for making your mobile site work better
via MobiThinking
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement. The average score was 52. The US national carriers’ public mobile sites – with the exception of Sprint – received particularly low scores, which would be a turn off to potential customers (who don’t have access to subscriber-only sites).
Whether or not you agree with Yankee’s assessment of these destinations, every mobile site can benefit from the tips drawn from the study and should ask themselves the 25 best-practice questions Yankee asks as it evaluates each site.
The Best of the Anywhere Web report can be purchased here.
Statistics:
• More than 2 million mobile Web domains in use today;
• 31 percent of mobile phone-owning consumers now browse the mobile Web at least once a month;
• Asked what sites they visited on their mobiles, most popular responses were: general news or information (26 percent); search sites (26 percent); weather (25 percent).
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