via: Mobile Marketer
With the extensive reach of mobile devices and more people using their mobile to browse the Web, mobile advertising has quickly become an essential way for online marketers to engage and ultimately generate more revenue from this audience.
According to Juniper Research, global spending on mobile Internet advertising will be $500 million this year.
Mobile advertising provides click-through rates ten times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
So in order to know where they should invest their marketing dollars, online marketers need to turn to mobile analytics tools to obtain accurate data, target and personalize their offering and to measure campaign ROI.
Ask any marketer what it thinks the key for running a successful campaign is and the answer will be “good customer engagement” – capturing the attention of quality prospects and getting them to efficiently click through to the site and achieve a specific goal.
read full story here.
