via: Mobile Marketer
That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers.
Among the key mobile channels to consider are Web site, SMS, application, display ads, search, email, carrier portal and brand-specific mobile devices such as Amazon’s Kindle and Barnes & Noble’s Nook.
As reported last week in this publication by staff reporter Dan Butcher, Pizza Hut claimed $1 million in incremental sales from its three-month-old iPhone application (see story). Papa John’s, too, had already set an earlier milestone from mobile ordering, reported here earlier in the year.
What is this telling the market? That consumers are becoming increasingly comfortable with shopping and buying through their mobile device.
read full story here.
