via: Mobile Marketer
Brands that have been stung by the economic slowdown will likely be using mobile as part of their multichannel efforts to drive sales this holiday season.
For many brands, it will be their first foray into mobile. Industry executives agree that the key to a successful mobile marketing campaign during this time of year is to keep the holiday shopper in mind.
“Consider the needs of the holiday shopper verses your normal, everyday shopper,” said Nikki Baird, managing partner at RSR Research, Denver. “For example, you might want to prioritize the mobile wish list or shopping list access, product locator, gift suggestions and etcetera.
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