via: reuters.com
Quattro Wireless (www.quattrowireless.com), the leading premier global mobile ad network, today announced it is celebrating the company's third birthday with the release of the first Mobile R.O.I. Report for Brands: Results and Objectives Indexes for Mobile Advertising. The report shows that mobile advertising, once thought of as the medium of mobile personalization advertisers - such as ringtones -- has become an effective strategy for brand and premium direct response marketers. Industries that want to reach a broad audience, such as CPGs, Autos, Finance, and Entertainment, are embracing the medium by integrating mobile into their marketing mix and developing innovative and engaging creative, thus driving more consumers to click, respond and buy. The findings also make it clear -- by illustrating that animated ads are twice as effective as text ads, and that expanding ads also drive higher click-throughs - that those marketers and agencies that provide an engaging experience and take advantage of consumer behavior will make the most of their mobile investments. The executive summary of the report can be downloaded at http://quattro.typepad.com/my_weblog/2009/10/q2-2009-mobile-roi-report-for-brands.html As the largest and fastest-growing premium global mobile ad network, Quattro Wireless analyzes more than 10 billion mobile actions each month - ad requests, served impressions, and user actions such as page views, clicks and video plays - to target and optimize ad campaigns and provide insights to marketers and publishers on consumer behavior. In this new report, Quattro has analyzed its over 4 billion ads sold and served per month during Q2 2009 to produce valuable insights for the industry. This data can be used to benchmark campaigns and understand trends in the usage of mobile devices in a rapidly changing market.Andy Miller, Chief Executive Officer and Co-Founder of Quattro Wireless, said, "The entire team at Quattro Wireless is proud of becoming the leading premium global mobile ad network in just three short years. Thanks to the hard work and dedication of Quattro employees, we have built a sustainable business and successful partnerships with many of the world's largest marketers, agencies and publishers. Today, we are excited to release our first Mobile R.O.I. Report for Brands, which continues to demonstrate our ability to deliver value to our clients and to promote the mobile channel as a critical component of driving ROI for all marketers." In addition to bringing new publishers and advertisers into the mobile marketing space, Quattro Wireless has been recognized by its peers and the business community with multiple awards and honors. In 2009, these included: CEO Andy Miller named Ernst & Young Entrepreneur Of The Year 2009 in the Emerging Company category in New England; selection as a Northeast 100 Top Private Company by AlwaysOn Media; and selection by the Massachusetts Innovation & Technology Exchange as a finalist for the Mobile 2009 category in the 14th Annual MITX Interactive Awards, for its campaign for the Concha y Toro Xplorador brand of wine. read full story here.
