Survey: Future Spend For Mobile Marketing
We hear a lot from so-called “industry experts” or analysts who make huge claims as to how mobile marketing is going to “take off” this year, or that this year “isn’t quite the year for mobile marketing” and so on. Most of the time these claims are based purely on opinion and lack any real substance.
A new survey sponsored by a partnership between Millennial Media and DM2PRO decided to go directly to the source — meaning major brands and advertisers themselves– to see just how mobile marketing is working out for them, and to get an understanding as to how they plan on spending their marketing dollars using the mobile channel in the future.
100 leading agencies were surveyed to compile and in-depth analysis of mobile advertising performance and forecasts of future spending. Dubbed “The State of the Industry,” the survey compiled data to provide a critical view on where the industry stands today, where the industry is and is not, and why agencies and publishers are planning to buy mobile in the future.
read full article here.
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It’s one of the fastest growing marketing. We have some numbers that are very promising too!