via: Mobile Marketer
NEW YORK – Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks it is.
The speakers at “The State of Mobile Marketing: A Must in the Multichannel Mix” panel all agreed the mobile marketing is no longer a year away, it is here now and is being practiced by Fortune 500 companies.
“The most imp thing that a lot of people lose sight of is the fact that mobile marketing is easy and much easier than it sounds,” said Marcus Startzel, senior vice president of sales at Millennial Media, Baltimore.
Mr. Startzel talked about Coca-Cola’s Fanta campaign and its use of mobile to promote its Search for the Fourth Fantana initiative. It set new records for mobile engagement.
The mobile advertising campaign was able to deliver 15 times more video views than any other national, interactive video campaign (see story).
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