Mark Jaffe writes an excellent article why Mobile Advertising has not reached its full potential.
Reason #1 All Of Us
Group M released some statistics last month that projected mobile to comprise one half of 1% of total global advertising expenditures in 2009. It is projected to be about .8% in 2010. On the other hand, television advertising expenditures were projected to be about 38% of total global advertising expenditures in 2009 and 39% in 2010.
Compare that to a Samsung Mobile study earlier this month that was published in the Chicago Tribune that states that the average Chicago cell phone user spends three hours a day chatting or sending text, picture and video messages. And to a March 2009 study by the Nielsen’s Council for Research intelligence that found that the average American spends just over five hours watching television per day.
Aren’t you just amazed by what a small percentage mobile advertising is of total worldwide advertising expenditures and what a large percentage of time we spend on mobile devices when compared to time spent on other media. Why the difference?
read full article here.
