via: Mobile Marketer.com
Shape magazine has launched a new iPhone application to help women fit into that little black dress.
The application, Little Black Dress, was developed as part of Shape’s ongoing partnership with mobile fitness developer PumpOne. Little Black Dress provides 12 total body strength training and cardio workouts for women.
“Our strategy was to offer a different kind of fitness app, one that directly links fitness to fashion,” said Sabine Feldmann, publisher and chief brand officer of Shape at Weider Publications, New York. “Shape’s Little Black Dress has a workout for every type of dress style, so a woman can look fit and fabulous for any occasion on her social calendar.
“A woman can be confident that the time she’s spending working out will lead her towards her goal of looking great in her little black dress,” she said.
Shape is a fitness and lifestyle magazine for women and it is published by Weider Publications.
PumpOne creates mobile personal fitness tools.
Fitting into mobile
According to Shape, the exercises in Little Black Dress are specifically designed to sculpt, shrink and strengthen a woman’s figure in all the right spots to make it ideal for slipping into whichever little black dress style she wants to wear.
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