via: Mobile Marketer

Unilever to run full-screen ads on America Movil handsets

Consumer-products giant Unilever and food corporation Grupo Bimbo will run full-screen ads across Latin America and the Caribbean beginning in the fourth quarter of this year.

These brands will target the 190 million subscribers of carrier América Móvil, which has partnered with MyScreen Mobile Inc. to integrate its full-screen interactive mobile advertising service. MyScreen’s patent-pending technology platform delivers full-screen advertisements to the mobile phones of opted-in subscribers and provides them with rewards such as free services, special offers and discounts.

“We met with large advertisers and operators, and we immediately saw a positive response from both parties, because we can deliver a similar brand experience to what advertisers can deliver on a billboard or TV commercial,” said Maurizio Angelone, CEO of MyScreen Mobile, Toronto, Ontario, Canada. “We’re launching commercially in Latin America with the biggest mobile network operator, América Móvil, which will use our platform to deploy this new way of delivering advertising to mobile consumers.

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