via: Mobile Marketer

Hollywood Video revamps marketing strategy with mobile

Movie and game rental giant Movie Gallery Inc. has unveiled the new DidjaC? application for Apple’s iPhone and two new Web sites for the company’s Hollywood Video and Movie Gallery brands.

The new application, which is powered by Atimi Software, lets consumers receive personalized movie recommendations and get up-to-the-minute information on all things movies, bringing the in-store experience to customers via their iPhone. In addition, consumers can buy their favorite films on the Web sites, take advantage of discounts on used DVDs and get free shipping through the end of the year.