How to make Mobile Commerce fashionable

Mobile Commerce Daily – Dooney & Bourke makes mobile commerce fashionable

Handbag and accessories retailer Dooney & Bourke has entered the mobile commerce arena with the launch of a new mobile site where consumers can browse and buy right from the palm of their hands.

The new site lets customers browse and purchase products and is powered by Usablenet. The mobile site can be accessed on any Web-enabled mobile device at http://www.dooney.com.

“We could clearly see an upward trend where our customers are using mobile devices to access our Web site,” said Martin Ronk, IT director at Dooney & Bourke, Norwalk, CT. “These devices have become so popular and in order to effectively speak to these people, we needed an effective mobile presence. Usablenet was able to completely leverege our existing internet presence and deliver a device specific version to each device.

“The project required few internal resources and was completed quickly, in time for the holiday season,” he said.

Since 1975, Dooney & Bourke has built its reputation as a leader in the accessories market with its commitment to superior materials, expert craftsmanship and classic styling.

With access to Dooney & Bourke’s complete line of products, customer can experience the same shopping convenience available on their PCs.

Shoppers can search or browse by category, manage orders, login to their accounts or locate stores from their mobile phones.

The mobile site is optimized for any phone make or model, so users get the best viewing experience.

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