How to optimize Mobile Email Campaigns

How to mobile-optimize holiday email campaigns

Consumers are increasingly using their mobile phones to access emails, making it important for marketers to mobile optimize their email campaigns this holiday season.

A Radicati Group study found that 139 million people around the world will have accessed email via their handhelds in 2009 and this number is going to grow to more than 1 billion users by 2013. With mobile phone owners outnumbering PC owners four to one, industry experts were eager to give some best practices in terms of how to mobile-optimize email campaigns this holiday season.

“At the strategic level: First you should leverage next-generation technologies like MailboxIQ to automatically detect how many (and which) of your subscribers are opening your email on a mobile device and to identify which specific mobile platforms they are using to do so,” said Michelle Eichner, chief operating officer and vice president of client development at Pivotal Veracity, Phoenix.