The iPhone apps that set the standard for brand marketers
Consumers are now faced with over 100,000 applications on the iTunes App Store leaving brands with the dilemma of how to get their offerings noticed.
It’s paid dividends for digital savvy brands, but has left their more traditional counterparts in their wake.
In these relatively early days of the platform there’s still no clear recipe for success for mobile marketers who aim to have their function or entertainment tool with consumers round the clock.
Things continue to pan out in what is largely a hit and miss affair. But there are still lessons for marketers to learn from the more successful apps.
According to a new report from Adweek.com, ‘utility’ remains key, that is, offering something of value to consumers.
So for example Lancome’s app helps women choose make up, while Zippo has launched the Virtual Lighter that simply gives users a digital representation of a lighter and has been a soaraway success amongst concert goers.
The publication has also listed some of the most successful brands apps it feels best fulfills the promise of utility to provide some focus and pointers for marketers.
We’ve listed them, with Adweek’s assessment, below.
read full article here.
