via: Mobile Marketer

Discovery’s HowStuffWorks.com launches ad-supported iPhone app

Discovery Communications’ HowStuffWorks.com has launched the Stuff to Rattle Your Brain, a free, ad-supported iPhone application.

Consumers shake the device to select from more than a dozen question categories such as 20 Random Questions, Keep Going ‘til I’m Wrong and Practice, Practice, Practice. The application draws its content from the PC Web site.

“Being digital natives, we recognized that HowStuffWorks.com brings a unique value to the mobile space,” said Kathryn Kelly, vice president of media and marketing at HowStuffWorks.com, Atlanta.

“Our strategy is to encourage smart consumers that are on the go, by bringing the compelling content from HowStuffWorks.com to mobile in a way that best takes advantage of the platform,” she said.

HowStuffWorks.com is an award-winning Web site that provides information and explanations for thousands of topics. HowStuffWorks.com was acquired by Discovery Communications in 2007.

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