via: Mobile Marketer

Mobile Marketer’s top 10 holiday mobile apps

The holiday shopping season is here and many marketers are launching applications to beef up their mobile presence.

So which applications have really nailed it this holiday season? Mobile Marketer consulted some industry experts regarding which applications they feel have really nailed it.

“I think it’s important that retailers and brands be present in holiday mobile apps,” said Scott Dunlap, CEO of NearbyNow, Mountain View, CA. “But it’s important to note that you don’t have to have your own app to participate – DealNews can log your sales, NearbyNow can put your catalog in the gift guide and etcetera.

“But [an app] is a great way to reach out to a number of mobile users who may want to continue the dialog,” Mr. Dunlap said.

Based on industry expert opinions, here is Mobile Marketer’s top 10 holiday mobile applications in no particular order:

• Target - The Target application simplifies and streamlines consumers’ shopping experience at Target stores and on Target.com. The application connects consumers to great savings, store hours and the perfect gift. Putting the power to save money and shop more conveniently into people’s hands is part of Target’s “Expect More. Pay Less.” promise.
• EBay Deals application – Available as a free download in the App Store, the Deals application features intuitive navigation, customizable search features and PayPal integration enabling mobile check-out. The application also lists holiday bargains.
• SnapTell - SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell’s image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics.

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