via: Mobile-ent

Sports betting comes to iPhone

The service runs on the iPhone browser and delivers a live betting service based on Mfuse’s mobile provisioning and transaction technology.

It provides the majority of the functionality found in an online sportsbook, including complex bet types, in-running betting and credit/debit card deposit and withdrawals.

The browser-based app connects initially to Ladbrokes and William Hill, with the remaining client base to follow.

Rick Brownlow, biz dev director of Mfuse, said: “Our new web apps will provide the iPhone community with a host of betting and gaming applications which are unavailable through the current App Store.

“Mfuse is continuing its research and development in order to remain at the forefront of mobile technology and further establish itself in the smart phone market.”