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via: Mobile Marketing Watch

Oracle Aims To Help Carriers Cash In On Mobile Advertising With New Platform

It’s always amazed me that carriers, who know more about mobile consumers than anyone, have been the slowest to adopt mobile marketing and advertising.  While there’s some undeniable barriers carriers must overcome, third-party providers are already doing their part to help in the cause.

Oracle, for example, recently launched a new platform aimed squarely at wireless carriers to help them get on the mobile advertising bandwagon without being left in the dust by competitors and other mobile ad startups that are gaining momentum left and right. Oracle is jumping into Mobile Advertising.

The platform, aptly named “Oracle Communications Marketing and Advertising,” was built to make good use of the mounds of data carriers possess regarding their subscribers.  The platform compiles important, and many times fragmented, information about subscribers, such as age, gender, usage patterns, or location, so that advertisers can send highly relevant and targeted ads to consumers.  The platform also provides campaign management tools, so that operators can work directly with advertisers or agencies along the way.

read full article here.