7-Eleven Gets Hit With Ethics Questions Over Mobile Coupons
In its mobile coupon tests in San Diego, quickie-market 7-Eleven is getting into ethical — lukewarm bubble-bath water — over its accidental underage audience.
While mobile promotion seekers have to opt-in to the mobile ads, in collecting phone numbers and e-mail addresses some say that companies need to be careful not to target children when the messages are more appropriate for adults.
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StorefrontBacktalk’s Evan Schuman’s write-up on the 7-Eleven trial has brought the issue to light, saying that since the trial doesn’t ask for ages, it would be best to “treat all of participants with… kid gloves,” continuing, “that approach certainly seems safer than assuming they are all adults and risking parental wrath for marketing to a 14 year-old.”
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