via: MobileMarketingWatch
ComScore, the clear leader in Web statistics and analysis, has teamed with Flurry to add real-time mobile metric data to its host of statistic reporting. With Flurry’s mobile data in tow, comScore can provide a complete picture of how people are interacting with not only the traditional Web, but mobile as well.
The announcement comes only weeks after Flurry announced that it had merged with Pinch Media, retaining its namesake in the process. For a company with barely a year under its belt, Flurry is making headway quickly and seems determined to become the reigning king of mobile analytics.
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With the influx of new mobile data from Flurry, comScore will add real-time consumption data — including frequency of use, length of use, user geographic location, new vs. repeat usage and Wi-Fi vs. carrier network usage — to its mobile application data. Judging by Flurry’s recently announced stats on the overall use of its analytics solution, comScore couldn’t have chosen a better partner.
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