During the Mayweather vs Marquez PPV fight, consumers were asked to text the word “pelea” to a short code for a chance to win signed boxing gloves. The return sms message invited consumers to join the HBO VIP club. 70% of the consumers opted-in to join the club which provided HBO with a valuable database. So yea, HBO does do mobile advertising.
Here is another example of how HBO used mobile marketing via: Mobile Marketer
HBO enters mobile commerce to drive content sales – Mobile Commerce Daily
Home Box Office Inc. has launched a free app for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.
Please click here to read the entire story on Mobile Commerce Daily
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