via: Mobile Marketer

BMW generates test drives through mobile video advertising

BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.

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“BMW wanted to have a unique campaign targeting a younger demographic with a high impact and personal message,” said Alexander de Boissezon, business development manager at Clip in Touch, Netanya, Israel.

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