via: Mediapost
Google Runs Multimillion-Dollar Ad For Nexus One
Google began running a one-line blurb on google.com Wednesday to promote the Nexus One mobile phone that the Mountain View, Calif. search engine unveiled the day before. The link goes directly to the Web site set up to sell the phone.
Gene Munster, research analyst at Piper Jaffray, pegs the value of the home page takeover at between $15 and $20 CPMs, or $4 million to $5 million for a buyout per day. It’s not the first time Google has run a one-line tag on google.com to promote products. Munster says they did it for the Motorola Droid phone and the Chrome Browser.
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