Ceasars Palace Launches First GPS iPhone App in Hospitality Industry
works well in Las Vegas because people are usually visiting The Strip to opt in to everything, doubling down on blackjack and going all in at the poker table. It’s smart for casino mobile marketers to grab users while their normal opt-in guards are down.
The latest in Vegas-based mobile marketing comes from Caesars Palace, and this app includes the first-ever GPS mobile marketing tool in the hospitality industry, according to the company. Starting this month, guests can find restaurant hours and hotel information, book a spa or salon treatment, see who is performing in The Colosseum and more. The resort is the first in the hospitality industry to feature opt-in GPS capabilities, which can customize offers to venues located near the user.
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If a guest opts-in to the GPS capabilities, they will be presented with location-specific marketing offers during their stay. Caesars can track when a guest is at any of Harrah’s Entertainment” properties and provide special offers at those hotels and casinos.
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