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via: Mobile Marketing Watch

Tivit Takes Mobile TV To The Next Level

The Consumer Electronics Show has the attention of many mobile marketers this week, particular those eager to discover new and more trendy ways to plug, push, and promote products and services in the mobile sphere. One development that has some folks talking is the Tivit, which essentially serves as an external TV tuner for the iPhone, third-gen iPod Touch, BlackBerry devices with Wi-Fi connectivity, and Motorola Android phones

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Advertisers are looking at the new opportunities born of the demographics that could take hold following the Tivit’s goal to take Mobile DTV to the next level by facilitating live television feeds to smart phones without the need for a paid subscription plan.

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