via: Intomobile

Study: Half of holiday shoppers looked to mobile phones to research in-store purchases

This past year’s holiday shopping season was marked by a flood of consumers using their mobile phones as discount-finders and product research tools to help make a buying decision. Motorola (NYSE: MOT) Enterprise Mobility Solutions has released a report that indicates that 51% of holiday shoppers in 11 countries turned too their cellphones to compare prices, reviews and discounts during their in-store shopping excursions. And, in the all-important 18-to-34 year old segment, 64% used mobile phones as a way to research a looming purchase.

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And, as a sign of the touch economic times, the study found that 39% of shoppers were willing to forgo their purchase altogether if they couldn’t find any discounts or coupons. In North America, that accounted for an average of $109 not being spent due to lack of attractive sales and deals on goods. Sadly, 54% of abandoned gadget purchases, 46% of clothing purchases and 42% of auto parts buys could have been closed if the retailer would have provided more easily accessible discounts and coupons.

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