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via:MobileMarketingWatch

Tracking Mobile Ad Click Rates: Symbian Rules

We see a new report, survey or prediction everyday it seems  comparing the various mobile platforms and their performance, but most of the time they’re based on lofty projections and segmented data.  That’s why it’s nice to see data surrounding something that’s actually useful- case in point, mobile ad click-rates from the top mobile platforms.

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Smaato, a mobile ad optimization company, has published its December 2009 report comparing the top mobile platforms — iPhone, Android, RIM, Symbian, Palm, Windows Mobile and “feature phones” — to determine mobile ad click-thru rates, OS market share, worldwide and US-based fill rates and mobile ad-network comparisons broken down into various categories.

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