via: MobileMarketingWatch
Forecast: Mobile Web Access To Surpass PCs In 2013 By More Than 100 Million
As part of its key predictions for IT organizations and users in 2010 and beyond, Gartner Research has predicted that mobile Web access will surpass traditional PC access by 2013. Furthermore, while the number of PCs accessing the Web is predicted to be 1.78 billion units in 2013, the combined installed base of smartphones and browser-equipped enhanced phones is expected to exceed 1.82 billion units- surpassing PC access by almost 100 million units.
Gartner also predicts a heavy emphasis on context in terms of mobile consumer services and relationships in the same way search engines have provided the traditional Web. Whereas search provides the “key” to organizing information and services for the Web, context will provide the “key” to delivering hyperpersonalized experiences across not only smartphones, but across any session or experience an end user will have with any piece of information technology, the report suggests.
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