via: MobileMarketingWatch
MoVoxx Debuts Location-Oriented “GeoSense” Ads For Mobile Apps & SMS
It’s no secret that location is where it’s at in terms of mobile advertising and its future, but getting accurate location data and integrating it correctly with advertising while maintaining relevancy, user privacy and other roadblocks has been a tough hill to climb.
MoVoxx, an innovative new mobile advertising company, has debuted a pilot program that aims on bringing together all the pieces of the puzzle to make real-time location-based mobile advertising a reality once and for all. MoVoxx itself admits that it’s not going to be easy, but says it has mastered the three elements of real-time location-based ads that have hindered other companies trying to master the concept before it- a wide reach, a way to determine where the user is to serve the local ad, and a way to monetize. Here’s what they’ve come up with.
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