Blog Mobile Marketing

via:  mobile-ent.biz

Teens are becoming obsessed with BlackBerry. How do I know? I interviewed one.

Regular readers might recall me mentioning this before, but please allow me to re-hash a conversation I had a few years back with one of design team behind the Motorola Razr.

This was clearly a fearsomely talented (and very young) guy, so I asked him what the next big handset trend would be.

BlackBerry, he replied.

His reasoning was that all the kids in Hollywood have them – and what Tinseltown does today, the rest of the world does tomorrow.

I was dubious. Unlike Americans, Europeans don’t have a tradition of using qwerty keyboards (or didn’t in 2007), and we prefer texts to email.

read full article here.