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Percentage of people that use the mobile web

January 26, 2010 · Leave a Comment

via: Mobile Marketing Watch

Latest Study: 76% Of Users Don’t Use The Mobile Web

A new study published today out of the UK found that 76% of mobile phone users don’t use their mobile to access the Internet.  Though it sounds unlikely, the study also noted that 60% of respondents claimed they did not own a mobile with Inernet access and only 30% of these said they were interested in getting one.

The study, conducted over a six month period in 2009 by Essential Research, also noted that 31% of Smartphone owners said they have never used their phone to connect to the Internet, while 24% use it to go online less than once a week and 8% said they had tried it, but don’t intend to do so again.

read full story here.


Categories: Mobile Marketing Research
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