via: Mobile-ent.
Targeted ads seemingly off-limits on the App Store
There may be trouble ahead for iPhone apps (and mobile ad networks) looking to make use of location-based advertising.
In an ‘App Store Tip’ posted on its iPhone Developer website, Apple appears to have nixed the idea.
“If you build your application with features based on a user’s location, make sure these features provide beneficial information,” says the tip.
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”
read full story here.
