via: MediaPost
A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
In a notice to iPhone developers , Apple said it will reject apps that use location information to deliver targeted ads:
“If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” states the post.
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