mOcean today announced the launch of a beta program related to its new mobile advertising platform aimed squarely at mobile apps. Dubbed “MAST for apps,” the new platform claims to be the industry’s first “comprehensive ad managment” solution tailored specifically for iPhone and other smartphone app developers.
Put simply, MAST for Apps enables developers to monetize their apps by selling and managing their own mobile ad space. To do so, the MAST for Apps platform incorporates a full suite of features, including enhanced targeting, real-time reporting and analytics, conversion tracking, yield optimization, and rich media support. After the beta period, the company will be adding several features to the platform, including a searchable directory of apps across multiple platforms, and a cross-marketing program allowing developers to drive inbound traffic and downloads for their apps.
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