via: MobileCommerceDaily
Blockbuster is letting select T-Mobile subscribers buy and watch the latest movie releases right from their mobile phones.
Blockbuster On Demand lets T-Mobile subscribers download movies onto the upcoming HTC HD2 smartphone. Blockbuster will announce partnerships with different manufacturers and carriers later in the year.
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“We want to provide access to entertainment for our customers wherever, whenever and however our customers want to access it,” said Bruce Anderson, senior vice president of Blockbuster On Demand, Dallas.
Multichannel delivery
The collaboration with T-Mobile is part of Blockbuster’s multichannel delivery platform which includes stores, vending kiosks, by-mail subscriptions and the Blockbuster On Demand digital delivery system.
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