What is the right platform for digital and social media marketing channels without dealing with too much confusion? There is a value in a multi-channel approach, but brands are usually overwhelmed with all the different platforms involved.
JitterJam, a startup formerly known as “JitterGram,” today announced the launch of its new multi-channel marketing platform that integrates social media, e-mail, and mobile engagement with a brand’s intelligent contact database, hoping to solve the aforementioned road-blocks.
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The company describes the new platform as a “combination of social listening and engagement, automated contact database development, multi-channel marketing tools and analytics brings true ROI to social engagement.” The platform integrates all aspects of a multi-channel approach, including social engagement through Twitter, Facebook and FriendFeed, email marketing integration with Constant Contact and MailChimp, mobile marketing through a native text messaging campaign tool, tracking of campaigns on a per-message basis, multi-channel message creation and scheduling, targeted campaign creation and management and a multi-channel opt-in system, among other things.
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