Which group favors Blacberry? What phones do the social connectors use? Based on a 2009 National Consumer Study, here are the 5 types of mobile phone users and the mobile phones they use:
- “Mobile Professionals,” about 17% use smartphones and haven’t got a problem with using more complex phones and their variegated features. Experian Simmons says they actually feel that extra features are more important than calling, and are more likely to switch to service providers offering the latest technology.
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- “Basic Planners,” about one-fifth of users, are interested in basic mobile packages only, and only use cell phones in emergencies, are confused by plans and don’t use other features.
- “Mobirati,” 19% of mobile phone owners, are also the first generation to have grown up with mobile phones.
- “Social Connectors”, 22% of mobile phone owners are people for whom the mobile phone is essentially a social lubricant, and for whom texting is just as important as a voice call.
- “Pragmatic Adopters” constitute 22% of cell users, and are just getting beyond using mobile phones solely for voice calls. They say that if service quality is disappointing, they will switch to another provider. They also say once they find one they like, they will stick with it.
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