At Apple’s iPhone OS 4 announcement, there was the predictable and laughable lack of Flash inclusion once again for the fourth-gen OS. Though Apple’s new iAd mobile advertising platform will be based on HTML5, where does it leave the rest of the ad-world who does use the seemingly ubiquitous technology?
After the event, during the Q&A portion, Steve Jobs was asked yet again about any future plans regarding Flash — even just in iAds — in which he promptly replied “no.” It’s now clear that Apple will never use Flash, opting instead for a life of HTML5. While I’m not saying there’s something wrong with HTML5 from an ad-unit point of view, it’s the simple fact that Flash is used in an astonishingly large amount of ad creative already in use from a brand’s inventory.
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Now, when advertisers choose to adapt to the iAd platform for distribution, they’ll have to completely re-work their Flash-based ad-inventory instead of simply using the tried-and-true ad-units they already have. What’s the solution?
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