Five easy steps to tracking mobile visitors to your website

As more and more people make the transition to Blackberrys, iPhones and Androids, there will be an increase in visitors to your site from consumers who are getting there via their mobile. So how do you track mobile users to your website? Well if you are using Google Analytics, here is how you can set up a filter to track the number of mobile visitors.

So in order to create a mobile profile, the first step is to go to your Google Analytics page and click on Add Website Profile on your overview page (see below circled in green).

The second step is to name the profile something like Mobile Traffic and set it to Add a Profile for an existing domain.

Go back to the overview page and click on the edit link for the mobile profile on the right hand side – this is the third step.

The fourth step, on the profile settings page, look around the middle for the Filters Applied to Profile section and click Add Filter.  You can see the settings in the screen capture below.

For the fifth step, we are going to create a custom filter as shown in the screenshot below.  The expression you see in the image (pasted as text below) filters out resolution by the height and width of the screen resolutions. text:

(^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)

Now all you have to do is wait a day or two before you start seeing numbers which depends on the amount of traffic your site gets. You will see these numbers in your Analytics Overview under website profiles.

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So what do you do if you don’t want to use Google Analytics? You can select a paid analytics solution like Bango or Amethon that has software set up to specifically track mobile users. I haven’t used them, so I cannot say whether or not their results are better.

Please feel free to add any comments or share your experience. If you’d like to connect with others and make new friends in the mobile marketing industry, join us on LinkedIn, Facebook or Twitter. You can also find the latest mobile marketing and mobile application developer jobs on FoneGigs.com.

Thanks!

Eric Melchor, Founder, @FoneGigs