So many of us now days are surfing the web via our mobile phones. Naturally, you’d probably like to know how much traffic is coming to your site from mobile phones. If you are using Google Analytics, the first thing you need to do is set up a mobile profile so that way it is much easier to pull mobile traffic data. If you haven’t set up a mobile traffic profile already, just follow these five easy steps.
Okay, so after you have your mobile profile setup, the first thing is to log into Google Analytics, under your Mobile Traffic Report website profile click view report, and then click on visitors as shown below.
After you click on Visitors, click on Browser Capabilities as shown below. From here you can select a wide range of categories like Browsers, Operating Systems, Screen Colors, etc. If you want to know how much traffic from Safari or Opera Mini is coming to your site, click on Browsers as shown below.
If you are really interested in discovering the amount of traffic coming to your website from iPhones, Androids, iPods, Nokias, LGs, Windows, and more, than click on Operating Systems. You will get a colorful looking pie chart like the one below and percentage of traffic that each kind of mobile phone brings in.
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Now you can get an estimated percentage of traffic that mobile phones generate to your website. How much traffic does mobile account for your total visitors? Please feel free to comments or post your experience on our Mobile Marketers Social Network. In Eastern Europe where I am currently working, the percentage of people who own SmartPhones is small. In addition, there are relatively few, if any, mobile advertising campaigns. Thus, the percentage of mobile traffic to most advertisers here is less than one percent, but I imagine in the States and in Western Europe, that percentage is much higher.
JK Harris & Co. recently ran a click to call mobile campaign and their results were amazing. Giselle Tsirulnik wrote a wonderful story about it. Mobile accounted for 10 percent of all campaign clicks while only making up 1 percent of the total spend. Read more about this campaign here.
Feel free to share your experience with us on LinkedIn. If you’d like to make new friends with other people in the mobile industry, connect with us on Facebook.
Thanks!
Eric Melchor
Founder – FoneGigs
