Augmented reality technology can transform the way you look at the real world in a completely different way, almost like robot vision. Just by simply holding up your camera (on your mobile phone), you can see tags pointing out places to go eat, public restrooms, bikes available for rental, homes for sale, and more. See it in action by watching the video below.
Dutch startup, Layar, is providing a content store that will allow publishers and content providers to distribute additional layers of information that will help app users better navigate the real world. Developers who use the content store to sell their data overlays will earn 60% of the net proceeds from sales.
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