FoneGigs: Mobile technology that makes shopping easier

With so many people on their phones all day, it makes sense for businesses to create offers that can be viewed on the mobile phone.  Keypons makes it easy for any business to create and promote their offers to on-the-go users via Facebook, Twitter and other social media channels. Create one free at Keypons.net.

For all you business owners who are open during selected times, soon you will be able to sell merchandise 24 7 by simply displaying your products in your store window. In fact, a boutique in New York is already doing this through ScanLife technology which also allows people to scan bar codes on merchandise and obtain details about the clothes through videos.

5 Easy steps to implement a QR Code campaign – click here.

Now imagine stepping foot into a store and immediately you receive real-time mobile coupons based on your shopping history. This is what IBM is currently testing with their new product Presence. Shoppers who participate will have their spending habits and browsing time spent in various departments tracked which will help the system suggest which items might interest you and entice you with coupons. They are calling it predictive analytics – predicting what they think you might want based on what the software already knows about you.

Cisco, generally known as a supplier of networking equipment, is also creating a system that will be able to connect smartphones to retailers’ wireless networks. This is interesting because a grocery shopper can type peanut butter into his/her mobile phone in order to find its exact location in the store. For those of you who shop in huge stores like Wal-Mart and Krogers, this could be helpful.

Motorola is working on a system that will allow retailers to implement their loyalty programs on shoppers’ cellphone instead of loyalty cards. That is clever as I know we all get tired of putting these cards in our wallets and keychains and half the time we forget them at home. They are also working on kiosk systems that enable consumers to summon a clerk to a particular department or fitting room when needed.

The one mobile technology that is giving retailers nightmares is RedLaser. Shoppers’ can simply download the app and immediately compare prices in a physical store to stores on the web by simply just scanning the product barcode. This is scary, a brand does so much work to get a cutomer into the store, and then the consumer picks up the product and before purchasing, decides they want to check if they can get the product significantly cheaper somewhere else online. Bam! All of a sudden you lost a sale.

Recruit the best Mobile Advertising Professionals at FoneGigs.com

Thanks!

Eric Melchor, Founder – FoneGigs – The FIRST job board dedicated to Mobile Marketing and Mobile Application Developer Jobs.