What kind of ctr mobile should you across mobile devices?
Based on a study in Oct-2009 by Chitika, overall average CTR for mobile across five major smartphone operating systems is 0.49%. Here is how the mobile ctr resulted for each system:
- · Other (Blackberry, Symbian, Nokia, and HTC combined) 0.89%
- · Palm 0.89%
- · Windows CE 0.61%
- · Android 0.45%
- · iPhone 0.30%
In April 2008, another research company, Bango, reported that mobile ctrs were between 2-8%. Obviously this is a huge difference. The likely reason is that in 2008, people were probably not used to seeing ads on their mobile phones and were curious to click on them.
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What happens after the mobile click?
According to mobile analytics firm Amethon (June-2009),
- on average consumers view 1.53 pages when visiting a m0bile ad site
- Only 33% of consumers make it past the first page
- Movie campaign sites performed the best, averaging 1.65 page views and attracting 21% of the audience
- Content downloads like branded wallpapers or videos don’t improve engagement much.
