Via: Mobile Marketer
Consumer Reports is now available on your Mobile Phone
While you are out and about shopping, check out reviews, ratings and reliability studies from Consumer Reports on your mobile. The company is charging $0.99 for a 24-hour access and $4.99 for 30-day access. If you are already a subscriber, the mobile service is free. The company believes that people will be more than willing to pay $0.99 when they are in a store and confronted with a tough purchasing decision.
The company’s mobile site provides data by category including vehicles, appliances, electronics, home and garden and babies. Users can browse information from any mobile device with internet access. Consumers can access ratings, reviews, product comparisons, poll results, buying advice, user reviews, brand reliability information, the latest news and blog posts. Moreover, video content can also be accessed via iPhone and Android devices.
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