Mobile Apps Marketing 101
Smashing Magazine released a fantastic article about Marketing Your Mobile App. The article was written by Michael Flarup who is an interface designer based in Copenhagen. Competing against 150,000 apps in the App Store and counting, Michael provides great ideas for marketing your mobile app. What does it take to get good media coverage? How do you get people to talk about your app? How do you get people to buy your app?
Michael says the first thing is to be unique. Yes that may seem like common sense, but it is important to be the first developer in your category of product or you reinvent the existing category with something unique. Remember that whoopee cushion app that was a hit? Within days there were a few copycats in the market. There are hundreds of developers who are out to make a quick dollar, so it is important to be first or so unique that it will take a while before anyone can duplicate your efforts.
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Michael further explains that when marketing a mobile app, one should be tweetable, be interesting, cater to blogs, think like media, control the hype, and launch big. Read the full article here.
